NetEnt team up with Sweden’s main horse racing operator ATG
Recently, NetEnt announced that they have reached an agreement with the Swedish horse operator; AB Trav Och Galopp (ATG), which will allow customers of Sweden’s biggest sportsbook site to have access to the full suit of NetEnt’s online casino games. This will take effect on January 1st 2019, when the new Swedish gambling law takes effect.
Signed, Sealed, Swede and Delivered
New legislation comes into effect on January 1st 2019, after the Swedish Parliament (Riksdagen) approved the re-regulation of Sweden’s gambling market. NetEnt will be ready for the launch date, together with its partners to deliver their award-winning online casino game.
ATG will be Sweden’s largest, long-established gaming operator (having launched way back in 1974) on the re-regulated market. The owners of the company know a thing or two about racing, what with the parent organization being the Swedish Trotting Association and the Swedish Jockey Club; which provides long term financial stability for trotting and thoroughbred racing.
NetEnt’s Gaming Portfolio
From classic slots and table games to movie and TV themed slots to progressive jackpots, NetEnt has something to suit all gaming tastes and budgets. Arabian Nights is one of the most popular progressive jackpot slots available to play, with it’s middle-Eastern theme and eye-watering cash sums just waiting to be found. Bloodsuckers and Bloodsuckers II are horror-themed slots with a fang-tastic twist. Head deep into the crypt and try to walk away unscathed, and you could trigger some great cash prizes and exciting bonus features.
Coins of Egypt is one of the latest slot releases to come from NetEnt and it features an ancient Egyptian theme. ‘Coins of Egypt™ will take you on a journey to ancient Egypt where, among sandy dunes, lies a beautiful yet forgotten temple filled with riches. And that’s where you come in. Adventure awaits! This 5-reel, 3-row video slot features Wild Substitutions, a Scatter Symbol, and Pharaoh Coins Win. During Free Spins, up to 3 coins may appear on the reels during each spin. Their values are added to their respective chests. Get it right, and you might find yourself leaving Egypt with a camel loaded with coins. Your quest for Pharaoh’s city of gold begins here.’
Mikael Bäcke, Chief Product and Business Development Officer at ATG said; ”Our ambition at ATG is to create a responsible and exciting casino experience with long-lasting relations to our customers. We are pleased that NetEnt will play an important role in achieving this ambition.”
Henrik Fagerlund, MD NetEnt Malta Ltd. and Chief Product Officer of NetEnt, added; “I am very proud that we are partnering up with ATG for the new Swedish regulated market. ATG has a very strong brand in Sweden, and with our experience in online casino and regulated markets I am confident that we can support ATG in their ambitions to grow outside of horse racing.”